04 octobre 2011

Should marketing be more social and feminine to deliver results ? I bet it should.

Here is an article I wrote recently on Storify. Initially I wanted to write about brand management ans social media. I'm still covering this at large but it covers also marketing processes and attitudes. This is by no mean a sexist article.
Every human being has some feminine values. Some just happen to forget it. Enjoy your reading and tell me what your thoutghts are.

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.