tag:blogger.com,1999:blog-207231532024-02-07T03:11:11.109+01:00Patrick WillemarckWelcome to my blog where I share thoughts about the impact of social media and reversed markets on business,brands, marketing, growth, innovation, ...Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.comBlogger305125tag:blogger.com,1999:blog-20723153.post-78684253978512411972013-01-08T10:16:00.000+01:002013-04-03T10:17:36.890+02:00Et pour 2013, je vous mets quoi ?<b>Chacun pense de plus en plus qu’il vit une période unique dans l’histoire et se destine à un avenir non moins unique. </b>Oui, j’ai rêvé de voitures volantes, de robots domestiques mais Leonard de Vinci les a dessiné et Voltaire nous contait les aventures de Micromégas venu de Sirius pour nous visiter. Chaque instant, depuis la nuit des temps, est perçu comme unique. Rien ne change.
Mais dans la communication, me direz-vous, on ne peut pas nier que nous vivons de choses uniques avec les communautés et les média sociaux ? Si vous y tenez mais Luther, en 1517 publie ses 95 thèses contre les indulgences du pape et, en un mois, toute la chrétienté fut au courant or il n’y avait pas de web, pas de média sociaux, pas de téléphones, pas de voitures, pas d’autoroutes , ni réelles, ni virtuelles. Alors, quoi de neuf ?<br />
<b>Que prédire pour 2013 ?</b><br />
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<b> 1. Les communautés en ligne vont disparaître. </b>Dommage pour les marques et les politiques.
Je sais, ça fait mal alors que certaines marques et politiciens commencent seulement à s’activer sur les médias sociaux. Mais l’histoire le montre : une communauté n’existe que si elle a du sens dans la vie des gens, si elle correspond à quelque chose d’ESSENTIEL pour eux. Sinon, votre communauté ne sera rien de plus qu’une liste de distribution sur laquelle vous pousserez vos messages à des gens qui les refuseront de plus en plus. Les guildes, les syndicats, les associations se structurent pour réaliser quelque chose et survivent parce que le groupe se fédère autour de droits et de devoirs par rapport à l’objectif. Ces communautés se tissent autour de liens forts. Un lien avec une marque n’est fort que si quelqu’un est prêt à changer de magasin s’il ne trouve pas cette marque dans celui où il est. Combien de marques peuvent se vanter d’avoir une telle force ? Et combien de politiciens passent inaperçus dans l’isoloir ?
L’étude que nous avons réalisées pour McKinsey en 2012 montre qu’ à l'heure où on ne parle plus que de communautés sur les réseaux sociaux: ils ne représentent que 7% des conversations qui amènent à la décision d'achat en Belgique.<br />
<b> 2 . La relation avec une marque, un parti, une institution va disparaître</b> s’ils ne développent pas des sites de news qui font du sens.
Personne ou presque ne souhaite entretenir une relation avec une marque. Soyons honnêtes, il s’agit d’un fantasme de marketeur. L’essor des discounters et des marques privées le démontre. Sauf si la marque commence à proposer des services ou des choses qui aident les gens à vivre, à agir au lieu de les supplier d’ aimer leur marque. A ce titre, les sites corporate de Coca-Cola, de Red-Bull et Open Forum d’American express méritent notre attention. Je crois qu’on verra de plus en plus de sites corporate qui deviendront des sites de news partageant les intérêts communs à la marque et ses clients dans ce qu’ils font au quotidien. Amex aide les PME. Red Bull informe sur toutes les activités extrêmes, etc.<br />
<b> 3. Le site de la marque restera plus important que les réseaux sociaux.</b>
Comment arrivent les gens sur un site de news comme Le soir, De Morgen, la télé et la radio ? La plupart y arrivent via les réseaux sociaux. Employer les réseaux sociaux pour faire venir les gens sur votre site sera une tendance forte en 2013. Il y a 3 ans c’était la priorité que se fixaient les responsables de stratégie Social Media des grandes marques aux USA. On a toujours un peu de retard mais on y arrive.<br />
<b>4. La pub tuera les réseaux sociaux.
Elle reste envahissante. </b>Facebook, Pinterest, Twitter cherchent encore leur modèle de monétisation. Ceux qui ont investi dans ses réseaux le font pour la masse qu’ils attirent en se disant selon le vieux paradigme du ‘Push’ ancré dans le marketing qu’ils pourront de ce fait adresser (pousser) la bonne pub aux bonnes personnes au bon moment. Ils ont oublié que la technologie du Web 2.0 a fait basculer les choses. Ce n’est pus l’émetteur qui contrôle la communication entre les personnes. C’est le récepteur. Il décide qui suivre, sur quel flux s’abonner, à quel groupe adhérer. Les marchés sont bel et bien inversés. D’où, l’intérêt de revenir aux bases du métier. L’intérêt de comprendre que des de nouveaux réseaux sociaux vont se créer et que des gens seront prêts à payer pour en être et accomplir des choses tandis que les réseaux classiques se débattront avec la pub et les autres trucs imaginables pour attirer le chaland…<br />
<b>5. Retour aux bases : « telling is not selling »</b>
- comme le bonimenteur sur les marchés publics au sein des villes et villages, soyez où les gens sont, inventoriez les touch-points et essayez de vous y rendre intéressant, d’y donner plus de sens qu’un concurrent. Seul le sens attire.
- faites vous aimer. Quel chance de succès ont ceux qui abordent les filles dans la rue en leur disant : « alors chérie, on baise ? » . Aucune or plein de pubs ne font que ça.
Il faut séduire. Telling is not selling.
- Utilisez la pub comme moyen d’accroître les chances que les gens puissent vous dire oui et le web comme moyen de réduire les chances qu’ils puissent vous dire non.
Rien de neuf, ce sont depuis toujours les objectifs de la pub d’une part et des RP d’autres part.
- Vous pouvez bien sûr résister mais ce sera à vos risques et périls.<br />
<b>6. Emergence de curateurs de qualité et du slow news.</b> Le consommateur est en train de se rendre compte que tout et n’importe quoi circule sur le web. Que le nombre de membres d’un réseau en contient plein de faux en plus des doublons. Cela fera le bonheur des curateurs qui pourront être des media classiques, des journalistes, des journalistes de marque. Je pense qu’on va voir des labels apparaître et une éthique revenir.<br />
<b> 7. La vertu sociale : le social business prime sur le social media.</b> Tout le monde doit-il se mettre à avoir sa stratégie social media ? Non. Mais tout le monde doit se rendre compte que les médias sociaux changent les individus consommateurs et employés. Et ce changement vient à temps pour rappeler qu’une entreprise est un corps social immergé dans un écosystème tout aussi social. Depuis les fournisseurs jusqu’au distributeurs en passant par les employés et les actionnaires, l’entreprise est au cœur d’un réseau social : ses parties prenantes sont outes constituées d’hoes et de femmes équipés d’un gsm. L’entreprise qui gagnera demain sera celle qui se résoudra à dissoudre ses groupes sur les média sociaux pour les associer en tant que parties prenantes. En faisant participer ces humains à une création de valeur qui aura de plus en plus de sens. Rien qu’en les impliquant, l’entreprise les fidélisera ? C’est une vieille règle sacrée du management : without involvment, there is no commitment !<br />
<b>8. Vive les collabos. </b>Le web crée une tendance de fond qui est la collaboration. Il est né avec 3 tuteurs, les scientifiques, les militaires et les hippies. Ce n’est pas anodin. Linux, les fablabs sont autant d’exemple de collaboration et ce que j’évoquais au point 7 en est une autre. Ce qui est étonnant, c’est que dès qu’on change de registre, dès qu’on passe au niveau politique, la collaboration devient un mal, c’est le travail avec l’ennemi, avec le concurrent. Le collaborateur devient un traitre au lieu d’un collègue. Mais quand est-ce que nous gouvernants se mettront à impliquer leur public d’électeurs ? Quand demandera-t-on aux belges s’ils tiennent encore à la Belgique ?<br />
<b> 9. Le retour de Microsoft et Yahoo ?</b>
Je n’en suis pas sur mais le grand monopoliste Microsoft s’adapte. Ils ont racheté Yammer et Skype, ils ont lancé Windows 8 et ils promettent leur propre Smartphone, une nouvelle Xbox, et un nouveau Office. Bref c’est sûrement une entreprise à suivre en 2013.<br />
<b>10. Quoi qu’en disent les gourous qui vous conseillent, vous allez vous rendre compte que vos fans ne sont pas fans du tout </b>et qu’il est temps de réfléchir à votre business case sur les média sociaux.
Ils peuvent disparaître en un instant. Des tas d’outils existent pour mesurer la force de votre présence grâce à de bons posts. Mais qu’est ce que cela fait à votre marque ? Qu’est-ce que cela vous apporte ?<br />
La première étape c’est de se centrer non pas sur le média, ni sur vos concurrents mais sur votre client. Par quelle phase passe-t-il pour vous acheter, vous consommer et éventuellement vous racheter. De là, voyons comment les médias sociaux peuvent vous aider à optimiser 3 equities : la Brand Equity, l’Experience Equity et la Retention Equity. Et là encore vous verrez que tout commence par un changement d’attitude au sein de l’entreprise. Voir les points 7 et 8.<br />
<b>Voilà 10 tendances de fond qui s’inscrivent sur un fond de crise où le néolibéralisme a laissé une trace indélébile : tout devient concurrentiel.</b> Ni vos clients ni vos partenaires ni vos employés ne se priveront de vous mettre en concurrence. Si on peut vous aider, n’hésitez pas.
Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-55072260267552748702011-10-04T15:06:00.001+02:002011-10-04T15:06:07.383+02:00Should marketing be more social and feminine to deliver results ? I bet it should.Here is an article I wrote recently on Storify. Initially I wanted to write about brand management ans social media. I'm still covering this at large but it covers also marketing processes and attitudes. This is by no mean a sexist article.<br />
<a name='more'></a> Every human being has some feminine values. Some just happen to forget it. Enjoy your reading and tell me what your thoutghts are. <br />
<br />
<script src="http://storify.com/pwillemarck/brand-management-and-social-media.js">
</script><noscript>[&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://storify.com/pwillemarck/brand-management-and-social-media" target="blank"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story "Are profits and sustainable competitive edges a function of more social and feminine marketing ? I bed it is." on Storify]&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</noscript>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-23436089016187369842011-09-30T18:33:00.002+02:002011-09-30T18:33:13.570+02:00You're behind your consumer<br />
Wondering why true engagement and Dialog Solutions matter ? Here is a good testimonial : <br />
<br />
<i>“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’</i><br />
<i>And so they go on a journey of discovery: about a product, a service, an issue, an opportunity.</i><br />
<i>Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”</i><br />
<br />
Rishad Tobaccowala<br />
Chief Strategy&Innovation Officer<br />
VivaKi<br />
Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-72922714722960145502011-09-28T20:04:00.002+02:002011-09-29T17:06:25.078+02:00If you are investing in phones, you better start investing in social media!This is inspired by a strong statement in the Harvard Business review. <br />
<a name='more'></a>I wrote it recently on Storify, here it is: <script src="http://storify.com/pwillemarck/elcome-to-the-landscape-of-demand.js"></script><noscript>[<a href="http://storify.com/pwillemarck/elcome-to-the-landscape-of-demand" target="blank">View the story "If your boss doesn't invest in social media ask him why he did in telephone ?" on Storify]</a></noscript>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com1tag:blogger.com,1999:blog-20723153.post-43582594503389361612011-09-27T19:59:00.002+02:002011-09-29T17:09:42.467+02:00Unique Social Purpose of Brands become the next USPCEO need strong beliefs. Their companies need purpose in order to federate their stakeholders. <br />
<a name='more'></a>Here is another article written on Storify on this topic: <br />
<script src="http://storify.com/pwillemarck/every-body-dreams-of-a-brand-community-why.js">
</script><noscript>[&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://storify.com/pwillemarck/every-body-dreams-of-a-brand-community-why" target="blank"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;View the story "Social media networks are forcing companies to seriously rethink their USP: Unique Social Purpose " on Storify]&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</noscript>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-77651620657656764482011-09-27T19:45:00.002+02:002011-09-29T17:14:39.189+02:00The commoditification of social networksThe big players in social media are fighting more and more against each other trying to differentiate themselves while not being beaten by the others. Facebook and Google + did recently enter into an escaladse of new developments which might be worrying. I fear a commoditification of social media.<br />
And as you will read below, I'm not the only one. <br />
<a name='more'></a>Here is my article posted on Storify:
<script src="http://storify.com/pwillemarck/the-commodification-of-social-networks.js">
</script></b></span><br /><noscript>[&amp;amp;lt;a href="http://storify.com/pwillemarck/the-commodification-of-social-networks" target="blank"&amp;amp;gt;View the story "The commodification of social networks" on Storify]&amp;amp;lt;/a&amp;amp;gt;</noscript>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-57790674103977928412011-09-27T18:11:00.001+02:002011-09-29T17:57:35.053+02:003 kind of companies, 3 different Brand and social media strategies. Which one fits yours ?
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Jeremy Owyang from Altimeter shared an interesting
observation by diffrentiating three types of companies. Here is his post: <a href="http://bit.ly/rdB7Jp"><span style="text-decoration: none;">http://bit.ly/rdB7Jp</span></a></div>
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I'd like to add an evolutionary perspective to his
observation based on my experience of brand management.</div>
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<br /><b>
The three kinds of companies</b> he describes are based on perceptions and are also
<b>the three stages of development of a strong brand</b>. There is an evolution
behind what Jeremy observes.</div>
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<b>The 3 stages are the following:</b></div>
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<ul>
<li><b>Legitimacy:</b> new comers entering a market have to be
perceived as different but of quality. They won't be considered by consumers if
they can't deliver the generic benefit of the category with a very different
approach. iTunes did deliver music in a very diffrent way.</li>
<li><b>Proximity: </b>once considered by a few people, the brand
has to decide how it wants to grow. Two options mass or niche market while
still being different. In both case it has to attract the right prospects by
building bridges ( relevancy, shared values and purpose) with them.</li>
<li><b>Leadership: </b>if it does well the brand will grow
further and lead the market. The penalty of leadership is that it still will
have to stay relevant there where most leaders rely on their laurels.</li>
</ul>
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<br /></div>
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<b>The three stages are also closely linked to awareness
levels. </b>And that's where <b>social media bring some big changes in the way brands
are managed.</b> Let me explain.</div>
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In the past there was and still is a close and positive
correlation between a brand's position in the market and its spontaneous awareness. The
more brands are spontaneously known the higher their position in their market.
The most known brands are #1 in their market and the second are second
and so on. There are exceptions but only a few. I've reviewed more than 30
categories.</div>
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<br /></div>
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<b>Today I'm absolutely convinced that share of market will
correlate with share of conversations.</b> The most talked about brands, the
most engaging and collaborative ones will lead their market because that's how
they get into the mind of people. Spontaneous awereness reflects how improtant
and relevant a brand is to an individual otherwise he would just skip it from
his memory.The likes, the followers, Klout scores are indications which are
worthwile watching but they cannot help building a brand.</div>
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<br /></div>
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<b>At every stage, social media are offering brand managers
tools which other brands didn't have in the past. </b>Let's look again at the
diferent stages:</div>
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<br /></div>
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</div>
<ul>
<li><b>Legitimacy : </b></li>
private and secured panels allow you
to digg into what would make your brand relevant and you can do it in a
colaborative way by involving prospects and or customers. Once involved, they
will attract their peers and be committed to the promotion of a brand which did
involve them in its launch.
<li><b>Proximity:</b> based on the former step, social media
allows you to know with whom and how to engage and expand your brand's fans
rather than your page's fans.</li>
<li><b>At the leadership stage</b>, social media allows you to show the
way and attract custmers and prospects into new thematic experiences our forums.</li>
</ul>
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<br /></div>
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We, at <a href="http://www.dialosolutions.com/"><span style="text-decoration: none;">Dialog
Solutions</span></a> , have developped tools, softwares and services which
help achieving this by collecting deep insights and motivations, by engaging
with best prospects and customers and the by amplifying what they think and
endorse.</div>
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Each step is made easier but also tougher. Because
brand awareness is not the only objective. In social media, the consumer is
central and a strong brand equity won't make it. <b>Because of social media,
success and strong brands require:</b></div>
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<b><br /></b></div>
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</div>
<ul>
<li><b>A strong brand equity</b></li>
: see above
<li><b>A strong value equity</b> : how valuable is your brand,
product and company for the consumer and the society he lives in ? How
much do you derserve him? Transactions, contests, price cuts are not the only
transactions they're looking for. Many survey show that this is what consumer expect
on facebook but that's mainly because they haven't been offered anything else.
Try co-creation, involvment, emotional transactions. Value will be a function
of your product's ability to deliver and you ability to engage.</li>
<li><b>A strong experience equity</b> : a brand has to put its acts
together by offering experiences which strengthen and endorse their value
proposition.</li>
</ul>
<br />
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<br /></div>
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As a summary and food for thought I think brand managers and
marketers have to stop thinking in terms of Unique Selling Proposition.</div>
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Because products are not sold any longer, they're bought.
But also because the social media will force companies to think in terms
of <b>Unique Brand Behaviour or Unique Social Purpose</b>.</div>
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What do you think?</div>
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Patrick Willemarck</div>
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Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-76785339818646382942011-07-31T21:25:00.001+02:002011-07-31T21:25:28.326+02:00The Man Without A Facebook: A Thought-Provoking Spoof<div class='posterous_autopost'><b>Le triler du nouveu film avec Mel Gibson<br /></b><a href="http://www.bitrebels.com/social/the-man-without-a-facebook-a-thought-provoking-spoof/"></a><a href="http://www.bitrebels.com/social/the-man-without-a-facebook-a-thought-provoking-spoof/">http://www.bitrebels.com/social/the-man-without-a-facebook-a-thought-provoking-spoof/</a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://willemarck.posterous.com/the-man-without-a-facebook-a-thought-provokin">willemarck</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-23892009209424791432011-07-12T20:41:00.001+02:002011-07-12T20:41:08.807+02:00Inside P&G's Growth Factory - Video - Harvard Business Review<div class='posterous_autopost'><a href="http://blogs.hbr.org/video/2011/06/inside-pgsgrowth-factory.html?cm_sp=blog_flyout-_-video-_-inside_pgsgrowth_factory">http://blogs.hbr.org/video/2011/06/inside-pgsgrowth-factory.html?cm_sp=blog_f...</a> <p /> <br />Envoyé de mon iPad <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/inside-pgs-growth-factory-video-harvard-busin">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-14599211605157939652011-07-11T20:18:00.001+02:002011-07-11T20:18:56.804+02:00Modern Community Building<div class='posterous_autopost'> Une très bonne base de réflexion pour tous ceux qui rêvent de construire une communauté sans avoir une marque t-shirt.<p /> <b>Modern Community Building</b> <br />A VC | 5 JUILLET 2011<br /> <a href="http://pulse.me/s/uMkS"></a><a href="http://pulse.me/s/uMkS">http://pulse.me/s/uMkS</a> <p /> <img src="http://img.zemanta.com/pixy.gif?x-id=3e085ffc-f1c5-4d0e-9ad5-9d5cab583b5b" width="300px" /><br /> In late May, Joel Spolsky, co-founder/CEO of our portfolio company Stack Exchange, wrote a great post called Modern Community ... <a href="http://pulse.me/s/uMkS">Read more</a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/modern-community-building">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-12795181848562022792011-07-09T13:24:00.001+02:002011-07-09T13:24:03.908+02:00The Number One Least Asked Question in Social Media…Why?<div class='posterous_autopost'> I couldn't agree more. Too many clients think social media is a media. It's not. It's a phenomenon by which companies and brands become media. <p /> <b>The Number One Least Asked Question in Social Media…Why?</b> <br />BRIAN SOLIS | 6 JUILLET 2011<br /> <a href="http://pulse.me/s/ygrz"></a><a href="http://pulse.me/s/ygrz">http://pulse.me/s/ygrz</a> <p /> <img src="https://img.skitch.com/20110706-cpxefmrkn7my8yx8tptdjt2i8a.jpg" width="300px" /><br /> The number one least asked question in social media is also the most important… Asking “why” in all aspects ... <a href="http://pulse.me/s/ygrz">Read more</a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/the-number-one-least-asked-question-in-social">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-33193786417656253072011-07-09T13:21:00.001+02:002011-07-09T13:21:34.791+02:00Google+ leverages Google’s strength as a communications platform<div class='posterous_autopost'> <b>Google+ leverages Google’s strength as a communications platform</b> <br />CHARLENE LI | 28 JUIN 2011<br /> <a href="http://pulse.me/s/B5Ex"></a><a href="http://pulse.me/s/B5Ex">http://pulse.me/s/B5Ex</a> <p /> I’m watching the Google+ “launch” with great interest because at its center appears to be great “friend ... <a href="http://pulse.me/s/B5Ex">Read more</a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/google-leverages-googles-strength-as-a-commun">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-24404689589558042112011-07-09T13:20:00.001+02:002011-07-09T13:20:50.100+02:00Service is the New Marketing, he says. I agree but it will go further.<div class='posterous_autopost'><div> Dans mon cours à Solvay et dans mon livre je parlais déjà de la "what can I do for you" economy. C'est irréversible. Nike a compris cela il y a longtemps. D'autres s'y mettent. Mais ce sera encore plus profond que ce qu'evoque le président de la WOMMA.</div><div>Les réseaus sociaux, la conversation, la participation tout cela va modifier la culture des entreprises et le capitalisme. Pas que le marketing<br /><b>Service is the New Marketing</b> <br />THE WOMMA WORD | 8 JUILLET 2011<br /> <a href="http://pulse.me/s/B9TG"></a><a href="http://pulse.me/s/B9TG">http://pulse.me/s/B9TG</a> <p /> <img src="http://womma.org/word/wp-content/uploads/2011/07/rod-brooks-current.jpg" width="300px" /><br /> By Rod Brooks, CMO of PEMCO and President of WOMMA Awareness of word of mouth marketing and the importance that consumer driven ... <a href="http://pulse.me/s/B9TG">Read more</a><br /></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/service-is-the-new-marketing-he-says-i-agree">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-6612106106031992912011-07-09T13:15:00.001+02:002011-07-09T13:15:33.135+02:00The Google Plus 50<div class='posterous_autopost'>Some interesting thoughts about Google plus.<p /> <b>The Google Plus 50</b> <br /><a href="http://CHRISBROGAN.COM">CHRISBROGAN.COM</a> | 3 JUILLET 2011<br /> <a href="http://pulse.me/s/uXzV"></a><a href="http://pulse.me/s/uXzV">http://pulse.me/s/uXzV</a> <p /> <img src="http://farm6.static.flickr.com/5122/5354388078_11abf9772d.jpg" width="300px" /><br /> If you’re curious about Google+, the new social network platform from Google, you’re not alone. I’ve logged ... <a href="http://pulse.me/s/uXzV">Read more</a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/the-google-plus-50">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-52549205878518061032011-06-06T00:14:00.001+02:002011-06-06T00:14:09.027+02:00Obvious to you. Amazing to others. - by Derek Sivers<div class='posterous_autopost'>Watch this little video and suddenly you'll realize how important, the web, its interactions and social networks be ome the foster ground of creativity. Be it as an employee, a customer or a manager, the web is a source of relevant innovation. <a href="http://www.youtube.com/watch?v=-GCm-u_vlaQ&feature=youtube_gdata_player">http://www.youtube.com/watch?v=-GCm-u_vlaQ&feature=youtube_gdata_player</a> <p /> <br />Of course if you want to leverage this source of innovation, you might need some tools. <br />We've got some. We can recruit early adopters and let them co-create with you. <br />Both parties, the public and the company, surprise each other during the process but both are equal beneficiaries of the co-created innovation. Try it, you'll like it. <p /> Patrick <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/obvious-to-you-amazing-to-others-by-derek-siv">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-48253901152681791042011-06-02T08:06:00.001+02:002011-06-02T08:06:20.687+02:00Wall Street Journal: Coming Soon to a Website Near You: More Buttons - Digits<div class='posterous_autopost'><div>The hottest space for technology heavyweights these days might not be in Silicon Valley but rather in that little bar of buttons on popular websites.<p />This afternoon, Google Inc. started rolling out its "+1" button for sites, allowing users to recommend things to their friends and contacts. Sites that you "+1" will appear more prominently in your friends' search results, provided that your pals have +1 enabled and are signed in to their Google account. The button already is available on sites like Mashable and the Huffington Post.<p />And yesterday, Twitter announced a button that lets readers easily follow the site or a writer, for example. (This is in addition to the button that lets you tweet things. If you look in the right-hand column, you'll see the button in action and can follow the @wsjdigits account.) ...<p /> <a href="http://feeds.wsjonline.com/~r/wsj/biztech/feed/~3/yz6mBMgBKqg/"></a><a href="http://feeds.wsjonline.com/~r/wsj/biztech/feed/~3/yz6mBMgBKqg/">http://feeds.wsjonline.com/~r/wsj/biztech/feed/~3/yz6mBMgBKqg/</a> <br /> Shared using News360 for the iPad. Learn more at <a href="http://www.news360app.com"></a><a href="http://www.news360app.com">http://www.news360app.com</a></div><p /><div><p />Sent from my iPad</div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/wall-street-journal-coming-soon-to-a-website">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-4209094331213582902011-06-01T00:54:00.001+02:002011-06-01T00:54:11.653+02:00Social Media Amplification – on your web site<div class='posterous_autopost'><a href="http://wp.me/pKvdc-4R">http://wp.me/pKvdc-4R</a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/social-media-amplification-on-your-web-site">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-61631357213431800112011-06-01T00:31:00.001+02:002011-06-01T00:31:12.513+02:00Are you really having conversations with your customers and prospects in the right environment ?<div class='posterous_autopost'><blockquote type="cite"><div><div><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b /></p><div style="font-family: Arial; color: black;">Over the last twelve months I’ve met three kinds of customers :</div><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;" /><div style="font-family: Arial; color: black;">-those who want to be on social networks (let’s call them the Tigers),</div><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;" /><div style="font-family: Arial; color: black;">-those who would like to leverage them but are scared (let’s call them the sheep)</div><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">-those<span> </span></span></p></div>who are absolutely, positively against it (let’s call them the dinosaurs).<p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">As the Dinosaurs cannot bring me any business and won’t read this blog my tendency would be to leave them aside and wish them all the best. But their resistance is telling me something.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">The two others, whether scared or not are certainly dreaming of having tons of followers on Twitter, millions of likes on Facebook and a few kilos of professionals on Linkedin. The sheep just need to be reassured that those millions of <span> </span>people will be positvie. It would be nice but<span> </span>as the Dinosaurs would say : what’s in it for you ?<span> </span>How much are these followers and likers worth even if they’re positive.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">I don’t want to be cynical. I’m a great believer in social media</span></b><span style="font-family: Arial; color: black;"> but besides the fad, we’ve got to be realistic, what is this worth and what does it mean for<span> </span>your business.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">1. What does this really mean?</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">It means, quite simply, that you are good at engaging your audience. You’re doing the right things to attract likers, followers and group members.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">Your agencies or yourself will <span> </span>be able to provide some metrics about your engagement potential : frequency, recency, numbers of interaction, kind of emotions expressed, virality (how many retweets do you have ?),<span> </span>etc…but it happens in a place that you don’t own.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">It means that you’re probably doing the right thing in the wrong place.</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;"> </span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">2. What is this worth?</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">This very much depends on a whole range of factors and crtieria. What is you goal ? What do you want to achieve ? Do you have a t-shirt brand or not ? Likers and followers are not born equal.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">As far as your brand is concerned, you’ll need more metrics than those reviewed above.</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">Saliency, reputation, esteem, propensity to buy are the key metrics of your brand. A flow of positive feedback on social media will boost those metrics if well managed and certainly if you activate the social media after a major mass media campaign. The most googled brands are the one most advertised in mass media.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">Social Media will provide you with a free army of ambassadors.</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">The tigers will say that those are rather « <i>embarassadors ». </i>Don’t trust them. The majority of people on earth believe that german cars are better while most of them don’t own one. These are imported images amplifying reputation. Most of BMW drivers don’t watch tv commercials so why is BMW advertising on TV ? In order to create and strengthen its importend image, ist reputation amongst the masses. Social media do that even better. Your fans and followers might not buy your product but they will talk about it and in a world where people trust their peers more than anybody else, this is worth a lot. But shouldn’t that happen in a better environment ?</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">Is e-mailing newsletters not still a better weapon ?</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">It is certainly still very effective although social CRM shows more and more how effective it could be and e-mails might die with email-readers. Is the young generation still reading emails ? Not sure. So allowing your customers to stay tuned with your brand on the communication channel of their choice might become a priority. People are saturated with media. Hence you better be on the media of their choice rather than on the one of your choice. Being on Twitter or Facebook allows this. <span> </span>I agree with the Tigers. But can’t we improve this ?</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">Yes, we can. Here is something which might convince all kind of customers, Tigers , Sheep and Dinosaurs : <a href="http://www.dialogfeed.com/"></a><a href="http://dialogfeed.com">dialogfeed.com</a></span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;"> </span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">Let the conversation happen where ambassadors, prospects and customers are but bring those conversations back on your own website, in an environment which you own. Dialogfeed allows this while giving you the opportunity to highlight the conversations which you thing will best serve your goals.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">With dialogfeed you get a weapon which will allow you to amplify the best and true testimonials about your services, products or brands. It gives you a way to raise the conversion rate of ambassadors, members of your brand community and /or buyers.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><b><span style="font-family: Arial; color: black;">Conversion in to buyers, ambassadors or customers is vital.</span></b></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;">It’s vital because it will give you data and generate sales. So far the data about your likers and followers is owned by the social media. They own the environment and the data. What if one of these sites fell over ? What would be left for you ? It’s going to be lost <span> </span>and you’ll have to rely on the goodwill you’ve been able to generate and the data you’be been able to migrate.</span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="margin-top: 0.1pt; margin-right: 0cm; margin-bottom: 0.1pt; margin-left: 0cm; text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p><span style="font-family: Arial; color: black;">So, dear Dinosaurs, you might have some points but staying away from social media is commercial suicide.<br />Dear Tigers, don’t get satisfied by the number of<span> </span>likers and followers you have. Bring them in a place where you can convert them. Go and see what Betagroup is doing with our Dialogfeed : <a href="http://coworking.betagroup.be/community.html"></a><a href="http://coworking.betagroup.be/community.html">http://coworking.betagroup.be/community.html</a></span></p><p style="text-align: justify;"><span style="font-family: Arial; color: black;">Dear sheep, just go and watch what Touring is doing with our dialogfeed on their homepage : <a href="http://www.touring.be/"></a><a href="http://Touring.be">Touring.be</a></span></p><p style="text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="text-align: justify;"><span style="font-family: Arial; color: black;">Altimeter did interview 140 Corporate socialmedia strategists in the US about their priority in 2011 and their top priority is about bringing the conversations back on their websites. Act now.</span></p><p style="text-align: justify;"><span style="font-family: Arial; color: black;"> </span></p><p style="text-align: justify;"><span style="font-family: Arial; color: black;">Patrick Willemarck</span></p></div></blockquote> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/are-you-really-having-conversations-with-your">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-13135190799525882142011-05-30T20:57:00.003+02:002011-05-30T20:57:40.213+02:0030 vidéos pour maitriser les médias sociaux [récap]<div class='posterous_autopost'>via <a href="http://www.loiclemeur.com/france/"><i>Loic Le Meur [fr]</i></a><p align="center"><a href="http://feedproxy.google.com/~r/loiclemeurfr/~3/YSBSQhaIuGQ/30-vid%C3%A9os-pour-maitriser-les-m%C3%A9dias-sociaux-r%C3%A9cap.html"><img src="http://feeds.feedburner.com/~ff/loiclemeurfr?d=yIl2AUoC8zA" /></a></p>J'espere que ces 30 vidéos pour apprendre à promouvoir sa marque sur les medias sociaux vous ont plu, les voici sur une seule ... <a href="http://feedproxy.google.com/~r/loiclemeurfr/~3/YSBSQhaIuGQ/30-vid%C3%A9os-pour-maitriser-les-m%C3%A9dias-sociaux-r%C3%A9cap.html">Read More >></a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dialogordeath.pulsememe.com/30-videos-pour-maitriser-les-medias-sociaux-r">Patrick Willemarck's Pulse</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-9771495037079763832011-05-30T20:57:00.001+02:002011-05-30T20:57:24.887+02:00The Marketer’s Biggest Mistake<div class='posterous_autopost'>via <a href="http://www.chrisbrogan.com"><i>chrisbrogan.com</i></a><p align="center"><a href="http://feedproxy.google.com/~r/chrisbrogandotcom/~3/bO_76eyr_2Y/"><img src="http://farm6.static.flickr.com/5062/5621616062_d21bb7c232.jpg" /></a></p>What we tend to do wrong when we market is we think we’re selling to ourselves. We think our buyer thinks like us. We ... <a href="http://feedproxy.google.com/~r/chrisbrogandotcom/~3/bO_76eyr_2Y/">Read More >></a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dialogordeath.pulsememe.com/the-marketers-biggest-mistake">Patrick Willemarck's Pulse</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-42891287454687733642011-05-30T20:56:00.007+02:002011-05-30T20:56:41.276+02:00The Opulence Bubble<div class='posterous_autopost'>via <a href="http://blogs.hbr.org/haque/"><i>Umair Haque</i></a><p align="center"><a href="http://feeds.harvardbusiness.org/~r/harvardbusiness/haque/~3/66NHdGtUW_o/the_opulence_bubble.html"><img src="http://feeds.feedburner.com/~r/harvardbusiness/haque/~4/66NHdGtUW_o" /></a></p>Here's a question: What if, just maybe, it's our way of life itself that's a bubble? To illustrate why I... <a href="http://feeds.harvardbusiness.org/~r/harvardbusiness/haque/~3/66NHdGtUW_o/the_opulence_bubble.html">Read More >></a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dialogordeath.pulsememe.com/the-opulence-bubble">Patrick Willemarck's Pulse</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-39818617827573742822011-05-30T20:56:00.005+02:002011-05-30T20:56:34.390+02:00Power to the People: A New Mantra of Business<div class='posterous_autopost'>via <a href="http://www.briansolis.com"><i>Brian Solis</i></a><p align="center"><a href="http://feedproxy.google.com/~r/Pr20/~3/nT7HFaflHOQ/"><img src="https://img.skitch.com/20110528-r4msi86npgmd7jh3tnaetmcw57.jpg" /></a></p>Exhibitor Magazine ran a feature story on new media and how it is changing the world of event marketing. In our discussion, we ... <a href="http://feedproxy.google.com/~r/Pr20/~3/nT7HFaflHOQ/">Read More >></a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dialogordeath.pulsememe.com/power-to-the-people-a-new-mantra-of-business">Patrick Willemarck's Pulse</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-13877537977015213982011-05-30T20:56:00.003+02:002011-05-30T20:56:25.131+02:00Internet des objets : retour vers le futur<div class='posterous_autopost'>via <a href="http://benoitraphael.com"><i>La Social Newsroom</i></a><p align="center"><a href="http://benoitraphael.com/2011/05/27/internet-des-objets-retour-vers-le-futur/"><img src="http://benoitraphael.com/files/2011/05/5421458237_d101ecc5d8_b-300x226.jpg" /></a></p>Je reviens d’une visite passionnante chez l’ami Michel Levy-Provençal, ex Rue 89 et France 24, et co-fondateur de ... <a href="http://benoitraphael.com/2011/05/27/internet-des-objets-retour-vers-le-futur/">Read More >></a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dialogordeath.pulsememe.com/internet-des-objets-retour-vers-le-futur">Patrick Willemarck's Pulse</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-86780820780534886272011-05-30T20:56:00.001+02:002011-05-30T20:56:12.448+02:00Thank You, Social Media!<div class='posterous_autopost'>via <a href="http://www.socialmediaexplorer.com"><i>Social Media Explorer</i></a><p align="center"><a href="http://feedproxy.google.com/~r/SocialMediaExplorer/~3/Gj8f8pojTfA/"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.socialmediaexplorer.com%2Fsocial-media-monitoring%2Fthank-you-social-media%2F&source=JasonFalls&style=normal&b=2" /></a></p>Life is astonishing. Be grateful for every tiny aspect of it! Social technologies and Web 2.0 applications change us more than ... <a href="http://feedproxy.google.com/~r/SocialMediaExplorer/~3/Gj8f8pojTfA/">Read More >></a> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dialogordeath.pulsememe.com/thank-you-social-media">Patrick Willemarck's Pulse</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0tag:blogger.com,1999:blog-20723153.post-49676554523508397252011-04-01T17:23:00.001+02:002011-04-01T17:23:04.442+02:00Google lance son bouton "like"<div class='posterous_autopost'>La vidéo explique comment ça marche : <a href="http://www.google.com/+1/button">http://www.google.com/+1/button</a>/<div>Pas idiot quand on sait que Google reste le moteur de recherche le plus utilisé.</div><div>Mélanger l'avis de la masse à celui de mes connaissances, c'est rendre les recommandation doublement valides.</div> <div>Avoir une opinion valide va être vitale. Parce que les mais sur Facebook n'offre pas cela. Il n'y aurait que 20% des 130 amis que quelqu'un a en moyenne qui seraient connu. Cela réduit la notion d'ami Facebook mais aussi le potentiel de rayonnement des amis.<br /> A suivre.<p />-<p /><br /> </div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://www.dialogordeath.com/google-lance-son-bouton-like">Dialog or Death</a> </p> </div>Ker Mac gwalchhttp://www.blogger.com/profile/14642644554756117246noreply@blogger.com0