30 septembre 2011

You're behind your consumer

Wondering why true engagement and Dialog Solutions matter ? Here is a good testimonial :

“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’
And so they go on a journey of discovery: about a product, a service, an issue, an opportunity.
Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”

Rishad   Tobaccowala
Chief Strategy&Innovation Officer

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.