13 septembre 2010

What's the danger of taking risks ?

I saw a movie based on the novel from Bertina Henrichs, a german author writing in French. She must know what taking risks means. In her novel "La joueuse d'échec", the women playing chess quotes her teacher and says : "when you take a risk you might lose, when you don't you always lose."

Those who feel there is a risk involved in dialog marketing will fail, for sure. Like in Chess, you need to anticipate what the other players will do and they will take the risk, for sure because they know it's a very small one.



Posted via email from Dialog or Death

Aucun commentaire:

Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.