17 septembre 2010

pwillemarck@gmail.com sent you a link to content of interest

pwillemarck@gmail.com sent you a link to the following content:

Episode 2 – A surprising look at Nestlé’s KitKat with social media monitoring

The sender also included this note:

Une chaîne télé qui monitore les medias sociaux et les décode, une façon intelligente de démystifier le phénomène.Ici,ils reviennent sur l'impact de l'affaire KitKat opposée à Greenpeace chez Nestlé.

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.