27 septembre 2011

Unique Social Purpose of Brands become the next USP

CEO need strong beliefs. Their companies need purpose in order to federate their stakeholders.
Here is another article written on Storify on this topic:

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.