27 septembre 2011

The commoditification of social networks

The big players in social media are fighting more and more against each other trying to differentiate themselves while not being beaten by the others. Facebook and Google + did recently enter into an escaladse of new developments which might be worrying. I fear a commoditification of social media.
And as you will read below, I'm not the only one.
Here is my article posted on Storify:

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.