14 octobre 2010

Like Button Best Practices

The US Word of mouth marketing association raises an interesting point. Why do marketers like "like" buttons?
Most are still, for whatever good reason, "push model" addicts. They want to identifie best prospects in order to bombard them with unique offers. I'm not sure best prospects stil want this. Statistics about search engines show that links, hence liekable links, are growingly (+40%)  found through sharing on social networks or by simply googling but less and less through pushy mails or newsletters. They might not be dead yet but they're close to obsolescence. So, I believe, that "like button" offer indeed an opportunity one couldn't miss : the opportunity to engage which  serves  sales objectives, awareness and loyalty. 
 At Dialog Solutions, we regularly engage with consumers and get them testing and reviewing products in a secured environment. Once they feel involved, they get committed to the brand or product and we and our clients think it's a valuable assets.  
Now what do you think? Do you like it? 

Like Button Best Practices

For marketers, the Like button is gold. It is a very simple method for consumers to raise their hands and say, "You should ...

Shared via Pulse, an awesome news reader for iPad, iPhone and Android. Check it out!

Posted via email from Dialog or Death

Aucun commentaire:

Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.