The US Word of mouth marketing association raises an interesting point. Why do marketers like "like" buttons?
Most are still, for whatever good reason, "push model" addicts. They want to identifie best prospects in order to bombard them with unique offers. I'm not sure best prospects stil want this. Statistics about search engines show that links, hence liekable links, are growingly (+40%) found through sharing on social networks or by simply googling but less and less through pushy mails or newsletters. They might not be dead yet but they're close to obsolescence. So, I believe, that "like button" offer indeed an opportunity one couldn't miss : the opportunity to engage which serves sales objectives, awareness and loyalty.At Dialog Solutions, we regularly engage with consumers and get them testing and reviewing products in a secured environment. Once they feel involved, they get committed to the brand or product and we and our clients think it's a valuable assets.Now what do you think? Do you like it?Patrick