25 mai 2010

Marc Zuckerberg se confie au Washington Post et corrige le tir sur tout ce qui concerne la vie privée.

Pour ceux qui ne l'auraient pas lu voici  l'article : http://www.washingtonpost.com/wp-dyn/content/article/2010/05/23/AR2010052303828.html
Pour les autres, voici le texte. tout cela confirme bien que Facebook continuera à prendre des initiatives et continuera à corriger le tie ensuite. En agissant ainsi il gagne en notoriété et perturbe ses concurrents. Dans ce cas, il a été assez loin, puisque les pouvoirs publics menaçaient d'agir pour protéger l'angoisse des masses.

Pour les plus curieux, je vous recommande le post de Sroble sur son blog http://scobleizer.com/2010/05/23/when-do-you-throw-a-ceos-privacy-under-the-bus/ où il évoque son indigantion sur la publication d'un mail de Steve Jobs et en même temps sa prudence à lui quant à la publication d'un mail de son ami Marc Zuckerberg sur le même sujet de la vie privée. Tout cela ressemble à du très bon PR.




By Mark Zuckerberg
Monday, May 24, 2010

Six years ago, we built Facebook around a few simple ideas. People want to share and stay connected with their friends and the people around them. If we give people control over what they share, they will want to share more. If people share more, the world will become more open and connected. And a world that's more open and connected is a better world. These are still our core principles today.

Facebook has been growing quickly. It has become a community of more than 400 million people in just a few years. It's a challenge to keep that many people satisfied over time, so we move quickly to serve that community with new ways to connect with the social Web and each other. Sometimes we move too fast -- and after listening to recent concerns, we're responding.

The challenge is how a network like ours facilitates sharing and innovation, offers control and choice, and makes this experience easy for everyone. These are issues we think about all the time. Whenever we make a change, we try to apply the lessons we've learned along the way. The biggest message we have heard recently is that people want easier control over their information. Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark.

We have heard the feedback. There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use. We will also give you an easy way to turn off all third-party services. We are working hard to make these changes available as soon as possible. We hope you'll be pleased with the result of our work and, as always, we'll be eager to get your feedback.

We have also heard that some people don't understand how their personal information is used and worry that it is shared in ways they don't want. I'd like to clear that up now. Many people choose to make some of their information visible to everyone so people they know can find them on Facebook. We already offer controls to limit the visibility of that information and we intend to make them even stronger.

Here are the principles under which Facebook operates:

-- You have control over how your information is shared.

-- We do not share your personal information with people or services you don't want.

-- We do not give advertisers access to your personal information.

-- We do not and never will sell any of your information to anyone.

-- We will always keep Facebook a free service for everyone.

Facebook has evolved from a simple dorm-room project to a global social network connecting millions of people. We will keep building, we will keep listening and we will continue to have a dialogue with everyone who cares enough about Facebook to share their ideas. And we will keep focused on achieving our mission of giving people the power to share and making the world more open and connected.

The writer is founder and chief executive of Facebook. Washington Post Chairman Donald E. Graham is a member of Facebook's board of directors.

Posted via email from Dialog or Death

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.

Patrick