14 avril 2010

L'usage de media sociaux dépasse l'usage du mail

Voilà un tableau d'un rapport de Morgan Stanley qui fait du media social, le media de communication royal.
Cela ne veut pas dire que le mail est dépassé mais qu'il devient complémentaire. De quoi faire réfléchir les adeptes de campagnes d'e-mailing et autres newsletters.

Posted via email from Dialog or Death

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.

Patrick