November 2010 | EXCEPTIONALL

via trendwatching.com

With the entire world now battling it out in the consumer arena, exceptional innovations are popping up on a truly global ... Read More >>

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Social Media. Get Over It.

via Social Media Explorer

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn ... Read More >>

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Mark Zuckerberg at Web 2 - A Maturing CEO

via John Battelle's Searchblog

This third conversation with Mark Zuckerberg was, to my mind, the best so far, and YouTube seems to agree, as it's got more ... Read More >>

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Change Generation: Josh Williams, Co-founder and CEO, Gowalla

via Fast Company

Josh Williams liked to travel, and explore, and he wanted others to embrace that same spirit--and what it means--in a social ... Read More >>

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Google and the Rise of Facebook

via Brian Solis

In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting ... Read More >>

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Facebook Email Coming Monday with Office Web Apps Integration

via ReadWriteWeb

Facebook is having another one of its all-hands-on-deck press events next Monday and the speculation this time around, a la the ... Read More >>

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Apple-Twitter Partnership a Win-Win: Why Didn't Facebook Take the Deal?

via Fast Company

Today, Apple's Ping service unveiled a new partnership with Twitter, which we're dying to call Twing (or Pitter). The deal ... Read More >>

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Hulu’s Kilar: We’re Going to Make You Love Ads

via Fast Company

Commercials will be an inevitable part of online television, says Jason Kilar. Here are three ways Hulu is trying to make them ... Read More >>

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Why Facebook Browsing Annihilates Web Browsing

via Fast Company

Recent research suggests that Facebook is overtaking search engines in terms of "time spent" on the web. Want to see where ... Read More >>

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The Times dévoile les chiffres de son “mur payant”: succès ou pas ?

via La Social Newsroom

Ruppert Murdoch vient enfin de publier ses résultats, cinq mois après le passage du Times à 100% derrière un mur payant ... Read More >>

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Déconnecter la TV

via La Social Newsroom

J’inaugure avec ce billet un nouveau rendez-vous dans la Social Newsroom. Ponctuellement, au gré des rencontres, ... Read More >>

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Industry Reference: The Social Business Stack for 2011 (Slideshare)

via Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Below is an embedded powerpoint. If you can’t see it (perhaps from email) please see the blog post to access the ... Read More >>

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3 Challenges for Enterprise 2.0 Now That It's Gone Mainstream

via ReadWriteWeb

Andrew McAfee, who coined the term "enterprise 2.0," wrote yesterday that he found himself "preaching to the converted" for ... Read More >>

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Revenge of the Cabbie: Microsoft Uses Taxi Knowledge to Beat Google Maps

via Fast Company

A new research project from Microsoft taps taxi drivers' navigational wisdom in an effort to give people smarter driving ... Read More >>

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Solutions locales pour un désordre global, un film de Coline Sérreau qui sort en DVD aujourd'hui. Dommage que ce ne soit pas plus participatif.

Voici la bande annonce à ne pas manquer sur YouTube : 

Le DVD sort le 2 novembre. Ce n'est pas un film de dialogue mais c'est aux antipodes des films d'évangélisation à la Hulot.Ici on a l'impression de rencontrer des experts, des philosophes, des engagés dans leur cuisine. On se sent plus proche et ensuite on peut aller plus loin en se rendant sur le site ou la page Facebook.

C'est juste dommage que tout cela ne soit pas plus participatif.

Cela viendra peut-être.

 

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Solutions locales pour un désordre global, un film de Coline Sérreau qui passe encore au Vendôme. Daommage que ce ne soit pas plus participatif.

Voici la bande annonce à ne pas manquer sur YouTube : 

Le DVD sort le 2 novembre. Ce n'est pas un film de dialogue mais c'est aux antipodes des films d'évangélisation à la Hulot.Ici on a l'impression de rencontrer des experts, des philosophes, des engagés dans leur cuisine. On se sent plus proche et ensuite on peut aller plus loin en se rendant sur le site ou la page Facebook.

C'est juste dommage que tout cela ne soit pas plus participatif.

Cela viendra peut-être.

 

Posted via email from Dialog or Death

Solutions locales pour un désordre global, un film à voir, il passe encore au Vendôme.

Voici la bande annonce à ne pas manquer sur YouTube :

Posted via email from Dialog or Death

Interesting thoughts about the future of social Media.

Pincus: In Five Years, Connections Will Be To Each Other, Not The Web; We’ll Be Dial Tones
http://techcrunch.com/2010/10/21/pincus-web-connections/

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Facebook : Terrain de chasse pour narcissiques - CareVox ((delay : One day))

http://www.carevox.fr/psycho-sexo/article/facebook-terrain-de-chasse-pour
L'étude est américaine et semble vérifiée d'autre part. L'entreprise qui ouvre sa page sur Facebook est forcément souvent narcissique. La question qui reste est de savoir si les consommateurs narcissiques sont de bons clients ou au contraire les néopathes de la consommation profondément infidèles.
Quant à l'entreprise narcissique, elles ne le sont pas toutes. Je vous encourage à aller voir la page Facebook d'une petite PME française, archiduchesse, qui dialogue. L'entreprise s'est construite exclusivement sur le bouche à oreilles au départ de Facebook. Le fondateur partage ses états d'âmes, ses chiffres, ses envies sur la page des fans! Le rets de l'équipe embraie de temps en temps! Allez voir sur www.Facebook.com/archiduchesse, ils sont petits, c'est le début mais c'est une source d'inspiration pour le Media social. Les plus de 6000 fans sont-ils narcissiques. Je vais lui poser la question sur sa page. On verra.

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Pour ceux qui testent la Kinect sur Brandialog.com, vois la campagne de lancement

The Microsoft Kinect is two weeks away from commercial availability and the company is expected to spend up to $500 million advertising this new touch-free body-as-controller interface for the XBox. Motion control of a computer interface is likely to spread far and wide and today we see the first TV commercials that will aim to bring this kind of technology into the lives of everyday people.

The videos below are compelling. The consequences of a big splash by this $150 peripheral device could go far beyond the XBox, though.

The Boring Way to Look at Kinect

"The key challenge for Microsoft Xbox at this point in the console lifecycle is to reignite stagnating Xbox 360 sales and that is easiest done by expanding and extending the Xbox footprint beyond the hardcore gamer segment," wrote Martin Olausson of Strategy Analytics this Summer when the Kinect was unveiled. "Hence it is focusing on the social gamer segment with the Kinect platform. Strategically we believe Xbox has made the correct decision in focusing on non-traditional segments with Kinect (while at the same time strengthening the roster of hardcore games to appease the traditional segment) as this approach has the greatest potential for expanding its console footprint."

Olausson focuses on the short-term business implications for Microsoft and the company's marketing strategy. Do you think the videos below do a good job of speaking to the types of people Olausson says are being targeted?

The Very Excited Way to Look at Kinect

Some people look beyond the XBox right away, though. "Kinect is to multitouch user interfaces what the mouse was to DOS," Forrester's James McQuivey wrote this week in a post titled Get Ready For Kinect To Completely Change Our Lives. "It is a transformative change in the user experience, the interposition of a new and dramatically natural way to interact -- not just with TV, not just with computers -- but with every machine that we will conceive of in the future. This permits us entry to the Era of Experience, the next phase of human economic development."

Could this kind of technology be an important interface for the Internet of Things? That's an interesting argument.

Ready?

Discuss

Read Write Web by Marshall Kirkpatrick	23 octobre 2010 00:04

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Citibank First le leader de l'innovation en cartes de crédits avec cette carte 2G

Pendant que la DH interroge le public belge sur les paiements en ligne, mashable nous révèle cette innovation de Citibank qui n'est qu'un premier baby sep dans un marché où l'innovation est assez rare. Qu'en pensez-vous?

Next month, Citibank will begin testing Card 2.0, a groundbreaking new credit and debit card device that securely links multiple accounts.

These futuristic cards stole the show at the DEMO startup conference last month in Silicon Valley. The cards have embedded buttons and graphic displays, yet they’re as thin and flexible as a normal credit card.

Citi’s version of the card will allow users to select between two buttons on the card at the register. One button will let the user pay with reward points; the other button lets them pay with credit. Cardholders can pay with rewards points anywhere their Citi credit card is accepted.

The cards will be called 2G (as in “second generation,” a naming convention similar to that of other mobile gadgets); each one will contain a chip and a battery with about four years of life.

Citi’s employees have been testing 2G cards since May, according to reports, and the bank plans to roll the cards out to its customer base in mid- to late 2011. Some cardholders will be selected to start using 2G cards now.

Citi’s Dividend Platinum Select MasterCard and its PremierPass Elite are both rewards-focused cards; they’ll be the first to be offered as 2G cards.

Jeff Mullen is CEO of Dynamics, Inc., the company behind the cards. He told The New York Times that Citi’s 2G cards were mere baby steps, saying, “We are just scratching the surface with what these cards can do with these initial products… We are trying to be the innovation arm of an industry that has never had one.”

Here’s a demonstration of how some other Card 2.0 products work:

What do you think of Citi’s first “baby steps” with Card 2.0 products? Would the availability of these kinds of cards influence your banking decisions? Let us know what you think in the comments.

More About: banking, card 2.0, citibank, credit cards, Dynamics, personal finance

For more Tech coverage:

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Mashable! by Jolie O'Dell	23 octobre 2010 07:37

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Starbucks Launches Digital Network, Exclusive Content with Your Free WiFi (and Oh Yeah, Coffee)

via ReadWriteWeb

Starbucks announces the launch of the Starbucks Digital Network today. Powered by the free Starbucks WiFi, the digital network ... Read More >>

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Marketing Can Do Better

via Umair Haque

Why are so many marketing campaigns brand-destroyers and money-losers? Why is "branding" becoming a devalued asset, whose ... Read More >>

Posted via email from Patrick Willemarck's Pulse

Marques sur Facebook : deux leçons pour les médias

via La Social Newsroom

Dans une étude, l’agence DDB Worldwide note que si 20 millions d’utilisateurs deviennent chaque jour fan ... Read More >>

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Will You Lead, Follow, Ignore? The Choice is Yours

via Brian Solis

Yes, while it’s a bit dramatic, its design is intentional. This is a rare moment in history where, if we take ... Read More >>

Posted via email from Patrick Willemarck's Pulse

Ther is allais morebtalent outsider a company than inside. An exemple here, from Philips looping for designers.

Philips Invites You to Design the Next Ironing Steam Generator
http://pulsene.ws/9cKG

For its 2010 design competition, Philips is inviting you to design the next steam generating iron. The goal is to come up ...

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« Si tu dis que tu m’aimes, je te fuis, si je dis je t’aime, je te suis. » Une sage leçon de marketing, non ?

Je vous invite à découvrir  le livre Blanc Edelman 8095 Vous pouvez télécharger l'étude faite au niveau mondial sur les gens nés entre 1980 et 1995.
Les Millenials, vous pouvez les ignorer.

A leasing PR Agency tells us what's changing in their business and your company's reputation

Edelman Introduces 8095 | Edelman Digital
http://edelmandigital.com/2010/10/14/edelman-introduces-8095/

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Obsessed by ROI, here is the value of shared links, At least, an indication.

For One Company, Facebook Sharing Beats Twitter, LinkedIn and Email [Voices]
ALL THINGS DIGITAL | (null)
http://pulsene.ws/9aiH

What kind of social sharing is most valuable to a business? Well, ticket sales startup Eventbrite measured the additional ...

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Like Button Best Practices

The US Word of mouth marketing association raises an interesting point. Why do marketers like "like" buttons?

Most are still, for whatever good reason, "push model" addicts. They want to identifie best prospects in order to bombard them with unique offers. I'm not sure best prospects stil want this. Statistics about search engines show that links, hence liekable links, are growingly (+40%)  found through sharing on social networks or by simply googling but less and less through pushy mails or newsletters. They might not be dead yet but they're close to obsolescence. So, I believe, that "like button" offer indeed an opportunity one couldn't miss : the opportunity to engage which  serves  sales objectives, awareness and loyalty. 

 At Dialog Solutions, we regularly engage with consumers and get them testing and reviewing products in a secured environment. Once they feel involved, they get committed to the brand or product and we and our clients think it's a valuable assets.  

Now what do you think? Do you like it? 

Patrick

Like Button Best Practices
THE WOMMA WORD | (null)
http://pulsene.ws/9nt8

For marketers, the Like button is gold. It is a very simple method for consumers to raise their hands and say, "You should ...

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Who owns a brand? Gap shows the Power of reversed markets lie coca-cola did experience it

Years ago, long time before the birth of social media, the CocaCola cy tried to lunch a new coke. They had to sep back and keep the classic and beloved one In front of the public's reaction In the réal world.

Last Week, Gap decided to change it's logo. The kind of decision that is often taken into a boardroom while it's losing vision.

I don't know what was Gap's motivation, but it's quite clear that the public doesn't want it. Before you touch your brand, try to involve and engage with the lead users amongst your clients, they will help you finding and selling the most relevant decision. Once involved, they will commit and act as ambassador. Gap missed a chance and wasted money whist isn't praised in a recession. Digg made the same mistake. 

Read the article below and tell me what you think.
Gap, Digg.com: How to Respond to Critics
FAST COMPANY | (null)
http://pulsene.ws/90xe

Back in August, social news aggregator Digg.com redesigned its service. The makeover was met with near-universal backlash, ...

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Google's Marissa Mayer to Take Over Geo and Local Services

via Fast Company

The folks in Mountain View assign their "star general" to the location game. Location, location, location. It’s always been ... Read More >>

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Facebook Groups Give Rise to Social Nicheworking

via Brian Solis

Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, ... Read More >>

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Poll: Why The Boss Sucks, By Employees

via Fast Company

Earlier today, we revealed which CEOs, celebrities, and politicians were considered the most wanted bosses, according to a new ... Read More >>

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The Gap Logo Debacle: A Half-Brained Mistake

Une belle réflexion sur l'équilibre à maintenir entre le design, la création, les testicules et l'implication du public. La masse accouchera toujours d'un chameau, le test ne donnera jamais qu'un éclairage. Par contre une relation engagée avec tous les stakeholders permet d'avancer. Le problème de Gap, c'est le cloisonnement des départements et des processus de décision interne. C'est mon avis, voici ce qu'en pense Umair Haque.  

The Gap Logo Debacle: A Half-Brained Mistake
UMAIR HAQUE | (null)
http://pulsene.ws/8u6a
Mais je vous propose aussi de lire ce témoignage de Don Norman dans core77, il a débuté chez Apple et distingue l'importance du design conceptuel et stratégique par rapport au design d' implémentation au quotidien comme le redesign d'un logo ou d'une voiture. http://www.core77.com/blog/columns/design_without_designers_17587.asp?utm_sou...

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Article: Huge LinkedIn Revamp Puts It Into Direct Competition With Facebook And Twitter

Huge LinkedIn Revamp Puts It Into Direct Competition With Facebook And Twitter
http://www.businessinsider.com/huge-linkedin-revamp-puts-it-into-direct-competition-with-facebook-and-twitter-2010-9

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Mercedes Recalls 85,000 Cars for Steering Problem. After Toyota and BMW, are the worldwide most reliable cars dysfunctionning or is it just their marketers?

After Toyota and recently BMW, the famous most reliable cars seem to suffer from serious dysfunctions. Is this going to affect their image? Tracking on Toyota shows it won't. As far as BMW is concerned, its reliable image seems afected but everybody praised the recall of potentially deficient cars. The same thing will happen with Mercedes and, at the end, the three car makes will end up with a stronger image as before because it's going to be a relationship built on TRUST.  Trust is the cement of any relationship. Mercedes, BMW, Toyota use social Media to Be transparent and gain trust. Consumers are employees . They know no company's perfect. They doubt about those claiming they are. Brands are lie humang beings, none is perfect but those we love are the ones who care and stay humble.

Mercedes Recalls 85,000 Cars for Steering Problem
NYT > HOME PAGE | (null)
http://pulsene.ws/8mhT

Shared via Pulse, an awesome news reader for iPad, iPhone and Android. Check it out!

Patrick

Posted via email from Dialog or Death

Mercedes Recalls 85,000 Cars for Steering Problem. After Toyota and BMW, are the worldwide most reliable cars dysfunctionning or is it just their marketers?

After Toyota and recently BMW, the famous most reliable cars seem to suffer from serious dysfunctions. Is this going to affect their image? Tracking on Toyota shows it won't. As far as BMW is concerned, its reliable image seems afected but everybody praised the recall of potentially deficient cars. The same thing will happen with Mercedes and, at the end, the three car makes will end up with a stronger image as before because it's going to be a relationship built on TRUST.  Trust is the cement of any relationship. Mercedes, BMW, Toyota use social Media to Be transparent and gain trust. Consumers are employees . They know no company's perfect. They doubt about those claiming they are. Brands are lie humang beings, none is perfect but those we love are the ones who care and stay humble.

Mercedes Recalls 85,000 Cars for Steering Problem
NYT > HOME PAGE | (null)
http://pulsene.ws/8mhT

Shared via Pulse, an awesome news reader for iPad, iPhone and Android. Check it out!

Patrick

Posted via email from Dialog or Death

Facebook Addresses Instrumentation & Trust - Goal: Win In the "Non Facebook Web"

La preuve de l'importance de la confiance. J'en parlais pour 3 marques automobiles dans le dernier post. Ici, c'est Facebook qui le démontre. Tard sans doute mais mieux vaut tard que jamais. La monnaie du social web, c'est le lei n et la qualité du lien est une fonction de la confiance.

Facebook Addresses Instrumentation & Trust - Goal: Win In the "Non Facebook Web"
JOHN BATTELLE'S SEARCHBLOG | (null)
http://pulsene.ws/8tzJ

Today Facebook made several announcements that begin to address key issues I've written about many times: With "New Groups" the ...

Posted via email from Dialog or Death

The Gap Logo Debacle: A Half-Brained Mistake

Une belle réflexion sur l'équilibre à maintenir entre le design, la création, les testicules et l'implication du public. La masse accouchera toujours d'un chameau, le test ne donnera jamais qu'un éclairage. Par contre une relation engagée avec tous les stakeholders permet d'avancer. Le problème de Gap, c'est le cloisonnement des départements et des processus de décision interne. C'est mon avis, voici ce qu'en pense Umair Haque.  

The Gap Logo Debacle: A Half-Brained Mistake
UMAIR HAQUE | (null)
http://pulsene.ws/8u6a

Here's a thought: 21st century organizations need not just half a brain — but a whole, full, complete brain, where...

Posted via email from Dialog or Death

Facebook Addresses Instrumentation & Trust - Goal: Win In the "Non Facebook Web"

La preuve de l'importance de la confiance. J'en parlais pour 3 marques automobiles dans le dernier post. Ici, c'est Facebook qui le démontre. Tard sans doute mais mieux vaut tard que jamais. La monnaie du social web, c'est le lei n et la qualité du lien est une fonction de la confiance.

Facebook Addresses Instrumentation & Trust - Goal: Win In the "Non Facebook Web"
JOHN BATTELLE'S SEARCHBLOG | (null)
http://pulsene.ws/8tzJ

Today Facebook made several announcements that begin to address key issues I've written about many times: With "New Groups" the ...

Posted via email from Dialog or Death

Mercedes Recalls 85,000 Cars for Steering Problem. After Toyota and BMW, are the worldwide most reliable cars dysfunctionning or is it just their marketers?

After Toyota and recently BMW, the famous most reliable cars seem to suffer from serious dysfunctions. Is this going to affect their image? Tracking on Toyota shows it won't. As far as BMW is concerned, its reliable image seems afected but everybody praised the recall of potentially deficient cars. The same thing will happen with Mercedes and, at the end, the three car makes will end up with a stronger image as before because it's going to be a relationship built on TRUST.  Trust is the cement of any relationship. Mercedes, BMW, Toyota use social Media to Be transparent and gain trust. Consumers are employees . They know no company's perfect. They doubt about those claiming they are. Brands are lie humang beings, none is perfect but those we love are the ones who care and stay humble.

Mercedes Recalls 85,000 Cars for Steering Problem
NYT > HOME PAGE | (null)
http://pulsene.ws/8mhT

Shared via Pulse, an awesome news reader for iPad, iPhone and Android. Check it out!

Patrick

Posted via email from Dialog or Death

Mon blog est CO2 Neutral

Via le blog d' Amélie, je découvre cette initiative d'une association allemande, Mach's Grün, qui propose de replanter un arbre pour tout blogueur qui écrit un article sur leur initiative. Ils en ont déjà planté plus de 42000 et veulent atteindre le million. Si la démarche vous intéresse, allez sur le site en cliquant sur le logo à droite dans mon profil ou ci-dessous. Un arbre planté compense les émissions en CO2 d'un blog pendant 50 ans. Je ne pense pas que j'écrirai encore sur ce blog dans 50 ans mais on ne sait jamais;-)

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