Watch this little video and suddenly you'll realize how important, the web, its interactions and social networks be ome the foster ground of creativity. Be it as an employee, a customer or a manager, the web is a source of relevant innovation. http://www.youtube.com/watch?v=-GCm-u_vlaQ&feature=youtube_gdata_player
Of course if you want to leverage this source of innovation, you might need some tools.
We've got some. We can recruit early adopters and let them co-create with you.
Both parties, the public and the company, surprise each other during the process but both are equal beneficiaries of the co-created innovation. Try it, you'll like it.
Patrick
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