Affichage des articles dont le libellé est Brand Management. Afficher tous les articles
Affichage des articles dont le libellé est Brand Management. Afficher tous les articles

27 septembre 2011

3 kind of companies, 3 different Brand and social media strategies. Which one fits yours ?


Jeremy Owyang from Altimeter shared an interesting observation by diffrentiating three types of companies. Here is his post: http://bit.ly/rdB7Jp
 I'd like to add an evolutionary perspective to his observation based on my experience of brand management.

Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.

Patrick