09 juillet 2011

Service is the New Marketing, he says. I agree but it will go further.

Dans mon cours à Solvay et dans mon livre je parlais déjà de la "what can I do for you" economy. C'est irréversible. Nike a compris cela il y a longtemps. D'autres s'y mettent. Mais ce sera encore plus profond que ce qu'evoque le président de la WOMMA.
Les réseaus sociaux, la conversation, la participation tout cela va modifier la culture des entreprises et le capitalisme. Pas que le marketing
Service is the New Marketing

By Rod Brooks, CMO of PEMCO and President of WOMMA Awareness of word of mouth marketing and the importance that consumer driven ... Read more

Posted via email from Dialog or Death

Aucun commentaire:

Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.