08 janvier 2011

Has Pepsi's Refresh Project Been Compromised By Cheaters?

via Fast Company

All is not well with the Pepsi Refresh Project, an online cause marketing campaign that allows participants to vote on where ... Read More >>

Posted via email from Patrick Willemarck's Pulse

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.