15 janvier 2011

Article: Case Study: How Google Sells Its Free Products

Interessant article sur les campagnes Google et ce qu'on peut en retenir. Rien de bien nouveau sous le ciel publicitaire. Une redecouverte des vieilles recettes par les geeks.
Case Study: How Google Sells Its Free Products

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Welcome on Patrick Willemarck's blog

I'm the founder of Dialog Solutions.
On this blog I want to share views and opinions about business and more specifically about Brands, Consumers, Marketing, market research, innovation, loyalty, etc., all those business aspects that are deeply affected by social media.
Every company shouldn't be present on every social media network. but every company is becoming porous to the outside world and has therefore to become both social and media.